On-Target! Marketing and Advertising has announced, FASTRAK ADA, a new accessibility program that will be launched in 2023. The company is committed to helping businesses become compliant with the Americans with Disabilities Act (ADA) and meet the Web Content Accessibility Guidelines (WCAG). On-Target! understands that making a website accessible can be overwhelming and costly, so they are offering a variety of services to help business owners get started. This includes services such as consultation, design, development, training, and ongoing support in relation to web presence and accessibility services.
The focus on website accessibility comes at a time when companies are being sued daily for noncompliance. According to research from The National Council on Disability (NCD), there were 5500 lawsuits filed between January 1st, 2016, and December 31st, 2018 alleging violations of Title III of the ADA – which covers public accommodations including websites. That number is only going up according To W3C statistics, 70% of people experience some form of disability – most commonly low vision, hearing loss, or mobility issues – so it’s important that organizations take steps now to ensure they are providing an equal online experience for all.
As part of their commitment to accessibility, On-Target! is also excited to be putting together an educational campaign called "Making Your Business ADA Compliant." This campaign will provide resources such as webinars, articles, and case studies to help business owners understand their obligations under the law and make their businesses more accessible to everyone. The agency has been focused on helping businesses comply with the Americans with Disabilities Act (ADA) for some time now but believes that increased awareness and education is critical at this juncture.
With On-Target!'s FASTRAK ADA program, businesses can rest assured that they are adhering to the guidelines set forth by WCAG and ADA. It's an important step in creating a safe and accessible online environment for all. With their comprehensive offering of services, ADA compliance has never been easier or more affordable.
For small business owners who may feel overwhelmed by these requirements or unsure where to start, On-Target! is here to help. For more information visit https://www.ontargetagency.com/get-real-ada or contact ada@ontargetagency.com.